Adobe Graphics
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Creating Email Newsletters
Why Email Newsletters?
Online marketing and Email newsletters are the most efficient and effective way to drive business opportunities and maximise the impact of your website and marketing messages.
Who should do this course?
This course is for anyone looking to create email newsletters or creating online marketing campaigns, and is looking to find out about how build email newsletters to well-managed lists of clients, with clear reporting feedback, and safe online practises.
About the course:
This course takes you through the fundamentals of how to build sound relationships with clients using online marketing, how to build a cost effective newsletter, and how to implement online marketing strategies in a safe and effective manner. At the end of the course you will have designed built and sent your first email newsletter, and have a methodology for executing your online marketing messages for the future.
Course Content:
This a broad list of content that may be covered- Introduction to Online marketing
- Online Marketing aims, benefits and techniques
- Building Your List
- The Data Protection Act
- Creating a Newsletter
- Creating an e-Shot
- Segmentation & Personalization
- Testing, Reporting & Analysis
- Deliverability, Reputation, Blacklists & Whitelists
After the course?
Each student will receive:
- Certificate of Completion
- 12 months FREE email support
